Unveiling the The Cowboy Cross

6 min readMar 19, 2024


The future of urban commuting just got a whole lot cooler with the release of the Cowboy Cross & Cross ST, aptly dubbed the “Cybertruck of e-bikes.” Well, maybe ‘Curvaceous Cybertruck of e-bikes’ would be a better fit. This innovative ride combines cutting-edge technology with rugged design, delivering an unparalleled experience for city dwellers and off-road enthusiasts alike.

Limited-Time Offer —
Use code VANMOOFERS250 at cowboy.com to receive 250€ discount on Cowboy Cruiser, Classic, or Cruiser ST

Use code VANMOOFERS150 at cowboy.com to receive 150€ discount on Cowboy Cross or Cross ST

Cowboy Cross

During my recent visit to Amsterdam, I had the privilege of getting hands-on experience with the Cowboy Cross. From bustling city streets to rugged off-road trails, this e-bike tackled every terrain with ease and finesse. What sets it apart? Let’s dive into the details.

Cowboy Cross & Cowboy Cross ST

Sleek Curves, Unrivalled Strength

Gone are the days of boxy, angular designs. The Cowboy boats sleek curves and rounded edges, setting it apart from the crowd. But don’t let its soft lines fool you; this e-bike is built to withstand the toughest of rides, with a sturdy frame that’s as resilient as it is stylish.

Performance Redefined

The Cowboy Cross isn’t just another e-bike; it’s a powerhouse on wheels. Equipped with a larger battery (540Wh) that’s 50% more the size of its siblings, this bike offers extended range (60–120 km) and improved performance. Whether you’re cruising uphill or navigating rough terrain, the Cowboy Cross delivers Adaptive Power that effortlessly adjusts to your riding needs.

Cowboy Cross caught in its natural habitat: the urban jungle! :)

Comfort Meets Durability

Say goodbye to bumpy rides and sore backs. If you live in cities like Amsterdam, Berlin, Paris, London, or Brussels, you know how bumpy a ride may get over the cobblestones and uneven pavements, but worry no more. The Cowboy Cross features integrated adjustable front fork and saddle suspension, providing a smooth and comfortable journey, even on the most uneven surfaces. Its fatter tires offer enhanced grip and stability, making it the ideal choice for urban commuters seeking a reliable and enjoyable ride.

Bold Colors, Lightweight Performance

Sporting a thicker frame and available in three striking colors, the Cowboy Cross exudes style and sophistication. From classic black to vibrant hues, there’s a color to suit every rider’s personality; Mushroom, Moss or Lava. Despite its robust build and larger battery, this e-bike remains surprisingly lightweight, making it a practical choice for everyday use. The Cowboy Cross weighs 27.9 kilograms, and the Cross ST weighs only 26.5 kilograms, including battery and integrated rear rack. Both are lighter than the Veloretti Ace/Ivy 2 and only a few kilograms heavier than the VanMoof S/A5. I bet there is no bike in this category that can match this weight.

Colors of Cowboy Cross & Cross ST
Cowboy Cross in Lava, Moss & Mushroom
Cowboy Cross Close Up, Test Ride & Live Challenges

Unleash the Fun with Live Challenges (app update)

Riding a Cowboy Cross in the wild promises much more fun. Live Challenges will boost your body’s potential, especially with Apple Watch and Health Integration. This is something its siblings will also take advantage of; Cowboy is bringing an exciting app update, which will enhance the biking experience, transforming the streets into playgrounds where riders can challenge themselves.

Cowboy App Update — Live Challenges

During my test ride of the Cowboy Cross in Amsterdam, while utilizing the new app, there was a moment. I’m confident that anyone witnessing it would agree that this update is truly worthwhile. Well, I couldn’t pause because I had to ride another 150 meters. :) This update will be available soon for the entire Cowboy family.

The Verdict

In a world where sustainability and convenience reign supreme, the Cowboy Cross stands out as a true game-changer. With its unparalleled performance, sleek design, and unmatched comfort, it’s no wonder why this e-bike is being hailed as the Cybertruck of its category. Your urban adventure awaits. Take it anywhere you like — whether it’s a sandy beach, the summit of a hill, or your beloved corner café — and enjoy the smooth ride.


The introductory price is €3490, and after a while, it will increase to €3990. Limited-Time Offer — Secure Your Cowboy Cross at the Introductory Price (500€ off) — click here to book a test ride or order it right now to skip the queue and ride it in early summer.

Use code VANMOOFERS250 at cowboy.com
to receive 250€ discount on Cowboy Cruiser, Classic, or Cruiser ST.


Wheel size: 27,5"
Tire size: 60mm (width) x 584 (diameter) tire
Rider height Cowboy Cross: optimized from 165 to 195cm
Rider height Cowboy Cross ST: optimized from 155 to 190cm


Cowboy Cross: 27.9 kg / 61.51 lbs
(including battery & integrated rear rack)
Cowboy Cross ST: 26.5 kg / 58.42 lbs
(including battery & integrated rear rack)

Cowboy Classic: 18.9 kg / 41.67 lbs (including battery)
Cowboy Cruiser ST: 19.2 kg / 42.33 lbs (including battery)
Cowboy Cruiser: 19.3 kg / 42.55 lbs (including battery)


Multiple colors available; Lava, Mushroom & Moss

Cowboy Cross ST in Lava, Mushroom & Moss


Brand: Custom design by Cowboy
Type: Rear hub motor
Power: 250W
Torque: 45Nm


Brand: Custom design by Cowboy
Range: From 60–120km
Charging time: 3h 55mins
Watt hours: 540Wh


Voltage: 36V


Up to 25km/h EU (20 mph in the USA)


Type: Gates carbon belt transmission

Gear ratio

Cowboy Cross: 60 front/21 back = 2.8:1
Cowboy Cross ST: 57 front/21 back = 2.7:1

Cowboy Classic: 60 front/21 back = 2.8:1
Cowboy Cruiser ST: 57 front/21 back = 2.7:1
Cowboy Cruiser: 60 front / 20 back = 3:1


Integrated front and rear LED lights. The rear light is integrated in the rear mudguard and intensifies as brakes are used.

Grips & Handlebar

Custom-designed Cowboy Grips
Wireless Phone Charging


Custom-designed Cowboy 60 mm puncture-resistant tires


Essenza Moderate saddle from Selle Royal


Tektro Brake System


Inverted fork suspension (40 mm travel)
Suspension seat post (40 mm travel)


Over-the-air updates
GPS/Find My Bike
Crash Detection
Live Challenges
Check My Bike diagnostic tool
Predictive Alerts
Share My Ride
Google Maps Navigation
Clean Air Mapping
Apple Watch App
Wear OS App
Strava Integration

Disclaimer: Some specs may vary.

If you were on the edge of making a decision, book a test ride today under https://linktr.ee/ridecowboy.

Here is a little limited time offer that may sweeten the deal.
Use code VANMOOFERS250 at cowboy.com
to receive 250€ discount on Cowboy Cruiser, Classic, or Cruiser ST
Use code
VANMOOFERS150 at cowboy.com
to receive 150€ discount on Cowboy Cross or Cross ST

Take note: this discount is not valid for Circular models and cannot be combined with any other ongoing promotions.

vanmoofer. The driving force behind this blog is the blending of technology and design in the realm of e-mobility.

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vanmoofer.com · The driving force behind this blog is the blending of technology and design in the realm of e-mobility.